VBuddies Survey Privacy Notice
Who we are and what this notice covers
This notice explains how VBuddies Ltd uses the information you give us when you complete our survey about staying active and sharing your story.
VBuddies Ltd is the data controller for this survey. We are a company registered in England and Wales (company number 12707364), based at The Bradfield Centre, Cambridge Science Park, Cambridge, CB4 0GA, UK. We are registered with the Information Commissioner's Office (ICO registration number ZC203959).
The survey is for adults aged 18 and over. If you are under 18, please do not complete it.
If you have any questions about this notice or your information, contact us at feedback@vbuddies.ai.
What information we collect
The survey is anonymous unless you choose to give us your email address at the end.
- Your survey answers: your age range, whether English is your first language, whether you are a member of a gym or club, how you first joined, how often you are active, your views on VBuddies, and how you might use it.
- Your email address and consent (optional): only if you ask to join our pilot or waitlist, or to receive updates.
- Technical information: the survey code records submission time and submitted answers, may include an email if voluntarily provided, and does not explicitly collect IP address or browser type.
We do not ask about any health conditions. One question asks whether you were referred to your gym by a GP or health professional; we only record the route you joined by, not the reason. Please do not include health or other sensitive details in the free-text answers. If you do, we will remove them when we analyse the results.
How we use your information and why
We use survey answers to understand why people would use VBuddies, and to improve our product and how we describe it. UK data protection law requires a lawful basis for each use:
| What we do | Lawful basis |
|---|---|
| Analyse survey answers to improve VBuddies and our services | Legitimate interests: understanding what people want so we can build a useful product |
| Share combined, anonymous findings with fitness clubs, partners and investors | Legitimate interests: no individual can be identified from these findings |
| Email you about the pilot, waitlist or updates | Consent: you can withdraw it at any time |
| Keep the website secure and working | Legitimate interests |
This survey is product feedback, not a research study. We do not use your answers to make automated decisions about you, and we never sell your information.
Who we share it with
We do not share your individual answers or your email address with gyms, clubs or other organisations. We only share combined, anonymous findings.
We use trusted service providers who process information on our behalf and only on our instructions:
- Base44, which hosts our website and stores survey responses.
- Google, if we email you about the pilot or updates.
We may also disclose information if the law requires it.
Transfers outside the UK: some of our providers may store or process information outside the UK, for example in the United States. Where this happens, we make sure appropriate safeguards are in place, such as UK-approved contract terms or the UK Extension to the EU–US Data Privacy Framework.
How long we keep it
| Information | How long |
|---|---|
| Survey answers | 24 months after the survey closes, then deleted or fully anonymised |
| Email address and consent | Until you unsubscribe or ask us to delete it, or 12 months after the pilot ends, whichever is sooner |
Anonymous, combined findings may be kept longer because no one can be identified from them.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the information we hold about you
- ask us to correct or delete it
- ask us to restrict how we use it, or object to us using it
- withdraw your consent to emails at any time, using the unsubscribe link or by contacting us
- ask us to transfer information you gave us to another organisation
To use any of these rights, email feedback@vbuddies.ai. We will reply within one month. If you did not leave an email address, your answers are anonymous and we may not be able to identify which ones are yours.
Complaints: if you are unhappy with how we have used your information, please contact us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this notice: we may update this notice. The date below shows when it was last changed.
Last updated: 10.11.2026